{"id":36350548,"date":"2026-04-23T00:00:00","date_gmt":"2026-04-22T22:00:00","guid":{"rendered":"https:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/collecte-de-produits-pour-les-enfants-fournitures-scolaires-jouets\/"},"modified":"2026-08-27T16:36:54","modified_gmt":"2026-08-27T14:36:54","slug":"collecte-de-produits-pour-les-enfants-fournitures-scolaires-jouets","status":"publish","type":"operations-rse","link":"https:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/collecte-de-produits-pour-les-enfants-fournitures-scolaires-jouets\/","title":{"rendered":"Collecte de produits pour les enfants (fournitures scolaires, jouets\u2026)"},"content":{"rendered":"
\n
\n

Une journ\u00e9e solidaire et engag\u00e9e au service des autres : IFA Aftral & Ambulances David<\/p>\n

Le jeudi 23 avril 2026, le Centre commercial Shop'in Houdemont Shop\u2019in Houdemont a accueilli les \u00e9tudiants de l\u2019IFA Aftral d\u2019\u00c9pinal pour une action citoyenne d'envergure alliant p\u00e9dagogie, pr\u00e9vention sant\u00e9 et solidarit\u00e9.<\/p>\n

L\u2019\u00e9v\u00e9nement s\u2019est articul\u00e9 autour de deux axes majeurs :<\/p>\n

Sensibilisation aux gestes qui sauvent : Les clients ont pu s'initier aux r\u00e9flexes d'urgence (massage cardiaque, d\u00e9fibrillateur) et d\u00e9couvrir l'int\u00e9rieur d'une ambulance gr\u00e2ce \u00e0 la participation des Ambulances David. 60 enfants ont re\u00e7u un dipl\u00f4me de "mini-ambulancier" apr\u00e8s leur initiation.<\/p>\n

Collecte de jouets et r\u00e9confort : Une collecte de jouets, peluches et mat\u00e9riel cr\u00e9atif a \u00e9t\u00e9 organis\u00e9e pour les enfants hospitalis\u00e9s au CHU de Nancy-Brabois. Au-del\u00e0 des dons mat\u00e9riels, un atelier de dessin a permis aux jeunes visiteurs de la galerie d'envoyer des messages de soutien \u00e0 leurs pairs malades.<\/p>\n

Cette initiative a permis de r\u00e9colter l'\u00e9quivalent de 4 caddies de dons et 100 \u20ac (convertis en bons d'achat). Elle illustre l'engagement de notre centre \u00e0 soutenir la jeunesse et \u00e0 agir comme un relais solidaire de proximit\u00e9 pour les institutions de sant\u00e9 locales.<\/p>\n

L'engagement du centre s'est \u00e9galement traduit par un soutien m\u00e9diatique puissant et cibl\u00e9. Outre la diffusion sur nos \u00e9crans digitaux et l'envoi d'un emailing \u00e0 16 000 contacts, nous avons orchestr\u00e9 une campagne publicitaire sur nos r\u00e9seaux sociaux. Cette publication, sponsoris\u00e9e durant 5 jours, a permis de toucher une audience qualifi\u00e9e sur notre zone de chalandise, incitant les citoyens \u00e0 se d\u00e9placer sp\u00e9cifiquement pour soutenir les \u00e9tudiants et l'H\u00f4pital de Brabois. Ce dispositif publicitaire, offert par le centre, a \u00e9t\u00e9 l'un des leviers majeurs de la r\u00e9ussite de la collecte.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Le Centre commercial Shop'in Houdemont a organis\u00e9 une collecte solidaire pour soutenir les enfants et les familles.<\/p>\n","protected":false},"author":14,"featured_media":36350549,"template":"","type-operation-rse":[431],"class_list":["post-36350548","operations-rse","type-operations-rse","status-publish","has-post-thumbnail","hentry","type-operation-rse-collecte-de-produits-pour-les-enfants-fournitures-scolaires-jouets"],"acf":[],"yoast_head":"\nCollecte de produits pour les enfants (fournitures scolaires, jouets\u2026) - Centre commercial Shop'in Houdemont<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/collecte-de-produits-pour-les-enfants-fournitures-scolaires-jouets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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