{"id":36350530,"date":"2026-04-25T00:00:00","date_gmt":"2026-04-24T22:00:00","guid":{"rendered":"https:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/vente-caritative-2\/"},"modified":"2026-10-18T04:01:02","modified_gmt":"2026-10-18T02:01:02","slug":"vente-caritative-2","status":"publish","type":"operations-rse","link":"https:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/vente-caritative-2\/","title":{"rendered":"Vente caritative"},"content":{"rendered":"
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Le samedi 25 avril, les centres commerciaux Carrefour Essey-l\u00e8s-Nancy et Shop'in Houdemont ont renouvel\u00e9 leur soutien historique \u00e0 l\u2019association "Une Rose, Un Espoir". Cette op\u00e9ration, qui mobilise les motards de la r\u00e9gion pour collecter des fonds au profit de la Ligue contre le cancer, a b\u00e9n\u00e9fici\u00e9 d'un dispositif d'accueil exceptionnel cette ann\u00e9e.<\/p>\n

Hospitalit\u00e9 et Logistique : Pour garantir le succ\u00e8s de la collecte, nos centres ont mis \u00e0 disposition des emplacements strat\u00e9giques \u00e0 fort flux, am\u00e9nag\u00e9s avec du mobilier (tables, chaises) pour offrir un espace de travail confortable aux b\u00e9n\u00e9voles.<\/p>\n

Synergie \u00c9v\u00e9nementielle : \u00c0 Shop'in Houdemont, une animation sp\u00e9cifique a \u00e9t\u00e9 organis\u00e9e en parall\u00e8le, cr\u00e9ant une dynamique attractive qui a permis d'augmenter la fr\u00e9quentation et, par extension, le potentiel de dons pour l'association.<\/p>\n

2. Strat\u00e9gie de Communication Digitale (R\u00e9seaux Sociaux)
\nContenu pr\u00eat \u00e0 l'emploi pour Facebook, Instagram et Ecrans digitaux en Galerie \u00e0 J-7 et J-3. <\/p>\n

\ud83c\udf39 Partenariat Solidaire : Accueil de l'op\u00e9ration "Une Rose, Un Espoir"
\nLe samedi 26 avril 2025, les centres commerciaux Carrefour Essey-l\u00e8s-Nancy et Shop'in Houdemont ont eu le plaisir d'ouvrir leurs portes \u00e0 l'association "Une Rose, Un Espoir". Cette initiative annuelle, devenue un rendez-vous incontournable en Lorraine, mobilise des milliers de motards pour collecter des fonds au profit de la Ligue contre le cancer.<\/p>\n

\ud83d\udccd Une mobilisation strat\u00e9gique et solidaire
\nPour maximiser l'impact de cette collecte, nos centres ont mis en \u0153uvre un dispositif sp\u00e9cifique visant \u00e0 offrir une visibilit\u00e9 optimale aux b\u00e9n\u00e9voles et un confort de travail accru :<\/p>\n

Emplacements Premium : Les stands ont \u00e9t\u00e9 positionn\u00e9s sur des axes de passage strat\u00e9giques afin de favoriser la rencontre entre les b\u00e9n\u00e9voles et les visiteurs.<\/p>\n

Logistique d\u00e9di\u00e9e : Pour assurer le bien-\u00eatre des \u00e9quipes de l'association tout au long de la journ\u00e9e, du mobilier (tables et chaises) a \u00e9t\u00e9 mis \u00e0 disposition, cr\u00e9ant un espace d'accueil convivial et professionnel.<\/p>\n

\u2728 Dynamisme et Synergie:
\n\u00c0 Shop'in Houdemont, l'op\u00e9ration a b\u00e9n\u00e9fici\u00e9 d'une r\u00e9sonance particuli\u00e8re gr\u00e2ce \u00e0 la mise en place d'une animation en parall\u00e8le. Cette programmation \u00e9v\u00e9nementielle a permis de :
\nG\u00e9n\u00e9rer un flux additionnel de visiteurs au sein de la galerie.<\/p>\n

Prolonger le temps de pr\u00e9sence des clients sur le site.<\/p>\n

Accentuer la visibilit\u00e9 de l'association, offrant ainsi une audience \u00e9largie aux b\u00e9n\u00e9voles pour leurs ventes de roses.<\/p>\n

\ud83e\udd1d Notre engagement local
\nEn accueillant "Une Rose, Un Espoir", Carrefour Essey-l\u00e8s-Nancy et Shop'in Houdemont r\u00e9affirment leur r\u00f4le d'acteurs de proximit\u00e9 engag\u00e9s. Plus qu'un simple lieu de commerce, nos centres se transforment en plateformes de solidarit\u00e9, mettant leur puissance de flux au service de grandes causes de sant\u00e9 publique.<\/p>\n

Le saviez-vous ? Chaque rose \u00e9chang\u00e9e contre un don de 2 \u20ac (ou plus) contribue directement au financement de la recherche, \u00e0 l'\u00e9quipement des services hospitaliers et au soutien des malades en Meurthe-et-Moselle.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Le Centre commercial Shop'in Houdemont a soutenu une cause solidaire gr\u00e2ce \u00e0 une vente caritative engag\u00e9e.<\/p>\n","protected":false},"author":14,"featured_media":36350531,"template":"","type-operation-rse":[532],"class_list":["post-36350530","operations-rse","type-operations-rse","status-publish","has-post-thumbnail","hentry","type-operation-rse-vente-caritative-fleurs-jouets-oeuvres-dart-papiers-cadeaux-gateaux"],"acf":[],"yoast_head":"\nVente caritative - Centre commercial Shop'in Houdemont<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/vente-caritative-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vente caritative - Centre commercial Shop'in Houdemont\" \/>\n<meta property=\"og:description\" content=\"Le Centre commercial Shop'in Houdemont a soutenu une cause solidaire gr\u00e2ce \u00e0 une vente caritative engag\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.centre-commercial.fr\/shopin-houdemont\/operations-rse\/vente-caritative-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Centre commercial Shop'in Houdemont\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-18T02:01:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.centre-commercial.fr\/shopin-houdemont\/wp-content\/uploads\/sites\/173\/2026\/04\/152529-c7fae418b4b9243be424.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.centre-commercial.fr\\\/shopin-houdemont\\\/operations-rse\\\/vente-caritative-2\\\/\",\"url\":\"http:\\\/\\\/www.centre-commercial.fr\\\/shopin-houdemont\\\/operations-rse\\\/vente-caritative-2\\\/\",\"name\":\"Vente caritative - 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